Athena is the newest premier event in the Nashville LGBT community. This event provides a new type of musical experience for the Nashville community by bringing an element of LA and Vegas to NashVegas and meet the growing demand for premium events and premium DJs. The goal of this event is to establish an annual event weekend that will happen once a year in addition to an annual Pride event. Drawing on the “Athens of the South” we will market this as a national event for the LGBT community and market Nashville as a gay friendly and welcoming tourist destination.
We believe Nashville is ready for the next generation of music and entertainment nightlife. We are changing the music culture in Nashville and creating an experience that will allow large name DJs to visit our city as well as cultivate and grow our own local DJ talent. As a side effect we anticipate growing the LGBT tourism side of Nashville. LGBT patrons have the highest disposable incomes of any demographic. They tend to travel 4-5 times a year and are among the most brand loyal. Currently Nashville does not have the reputation of being a gay friendly city. By hosting an event that is on a similar scale of large parties in major US cities we will open the door to show that Nashville is a friendly city to members of the LGBT community. As a good community partner, we will work to help promote and donate money to local LGBT charities.